Long-term relationship building
With a membership-based business model, there is a strong focus on building deep and long-term relationships with members. Which is different from doing single participation projects or crowdfunding campaigns.
It’s about building relationships with the people in your own community over a long period of time and getting to know them better and better. It doesn’t matter whether there are 50 or 5000.
It’s about learning, for example, who could contribute to an investigation with their expertise, who should receive an extra thank you gift at the end of the year for their high engagement, who likes to volunteer at local events, or which inactive members read the newsletter regularly and could be asked to start paying a small contribution. All activities build on each other.
The business model and participation model are directly interlinked in community media. Journalists take on jobs as community organisers.
How does beabee help?
beabee is not an engagement tool for individual projects, but rather focuses on providing the system for those who want to link their business and participation model. Therefore, everything that happens in terms of payments and participation comes together in a central community database that the newsroom team builds up over time.
In this ‘Community Relationship Management System’, the newsroom’s journalists and community organisers get a comprehensive insight into who their members are and can activate them based on their behavior and their preferences – currently by sending emails to individual segments of the community. And what’s important to us: Members always have full transparency about the data they share with the newsrooms.